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  By Ardath Albee's definition, a character is  a spoken portrait of a key segment of your audience  .  For content marketing purposes, characters are needed to help you deliver content that is more relevant and useful to your audience. Without characters, we can only be guessing what content our audience wants, which means that we are more likely to re-create content around what we know is best  (our products and company)  rather than around information that our audience is actively searching. https://www.dawgsbynature.com/users/sanaya%20irani https://www.dawgsports.com/users/sanaya%20irani https://www.defendingbigd.com/users/sanaya%20irani https://www.denverstiffs.com/users/sanaya%20irani https://www.detroitbadboys.com/users/sanaya%20irani https://www.diebytheblade.com/users/sanaya%20irani https://www.dirtysouthsoccer.com/users/sanaya%20irani https://www.downthedrive.com/users/sanaya%20irani https://www.draysbay.com/users/sanaya%20irani https://www.dukeba...

  The first thing to do is decide by what  words  you want to be found.  These words that you have defined are called "keywords".  Simple as this. Without  keywords  you can't do  SEO on LinkedIn. So your first exercise will be to define these keywords for your LinkedIn profile.  Why?  Well, if you choose your keywords wrong, no matter how well you rank, your audience will not find you. http://www.sonicsrising.com/users/sanaya%20irani http://www.southsidesox.com/users/sanaya%20irani http://www.stampedeblue.com/users/sanaya%20irani http://www.stanleycupofchowder.com/users/sanaya%20irani http://www.stlouisgametime.com/users/sanaya%20irani http://www.swishappeal.com/users/sanaya%20irani http://www.talkingchop.com/users/sanaya%20irani http://www.thebirdwrites.com/users/sanaya%20irani http://www.thedreamshake.com/users/sanaya%20irani http://www.thefalcoholic.com/users/sanaya%20irani http://www.thegoodphight.com/users/sanaya%20irani http://www...

  This strange word ... is just an acronym for  S  earch  E  ngine  O  ptimization, or what is the same, optimize searches within the "machine" (here LinkedIn) so that when someone enter  that word  in the search ,  your profile appears as a result. SEO is based on techniques that try to make that "machine" see  that your profile is the most relevant for a given search. http://www.sonicsrising.com/users/boche%20manisha http://www.southsidesox.com/users/boche%20manisha http://www.stampedeblue.com/users/boche%20manisha http://www.stanleycupofchowder.com/users/boche%20manisha http://www.stlouisgametime.com/users/boche%20manisha http://www.swishappeal.com/users/boche%20manisha http://www.talkingchop.com/users/boche%20manisha http://www.thebirdwrites.com/users/boche%20manisha http://www.thedreamshake.com/users/boche%20manisha http://www.thefalcoholic.com/users/boche%20manisha http://www.thegoodphight.com/users/boche%20manisha http://www....